Online Bingo providers will go to great lengths to acquire publicity, from which they can entice new players to sign up and play.
Television advertisements, seem to be the most popular choice for most online bingo operators, as well as Newspaper articles, and of course the internet.
But there appears to be a new trend developing amongst the online bingo advertising campaigns that is simply one of the most ingenious ideas we have ever seen.
Horse racing fans that have visited Ayre race course over the last few days have been bombarded with online bingo advertising, and have been unable to avoid it.
One day this last week saw four races on the Ayre schedule:
2.50 Download the Blue Square App Handicap
3.20 Join bluesq for £20 Free Bets Handicap
3.50 Play Mecca Bingo on your iPhone Handicap
4.50 Bet at bluesq Handicap
5.20 See Stacey Solomon Here on 17th June Handicap
Next time you go to the races have a closer look at the race name as well as the horses taking part.